The Department for Education’s apprenticeships campaign ‘Fire It Up’ is once again live. The campaign continues to target broad audiences such as young people, parents etc. but will also focus on those audiences that contribute to widening participation in apprenticeships such as those with learning difficulties or disabilities. The adverts will appear on TV, cinema, out of home poster sites, digital and social media.
How to support:
- Share your apprenticeship case studies on your channels. We have provided social media handles and hashtags above to help you with this. We’d also be interested in hearing about your apprentice case studies for potential PR opportunities so please do share your case studies with Apprenticeships.CAMPAIGN@education.gov.uk - the team will be in touch if we can feature them as part of the campaign.
- Signpost to www.apprenticeships.gov.uk from your website to ensure people are receiving the most up-to-date information on apprenticeships
- Post your apprenticeship stories on your social channels from Monday 2nd September including assets from our campaign toolkit and the relevant handles/hashtags: @FireItUp_Apps #FireItUp. The campaigns team will be promoting across their channels as well.
- Post your apprenticeship vacancies on www.findanapprenticeship.service.gov.ukThis is a free service and receives over half a million visitors per month. Please encourage your organisation and partners to do the same. Instructions for how training providers can upload vacancies are available here: https://www.gov.uk/recruit-apprent