BT has today launched the 4-3-3 strategy, bringing together the four Home Nations in partnership with their respective Football Associations, three communities - grassroots, women and disability and para communities, and three goals:
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Develop new innovation and technology to enable new ways to play and engage with football
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Create closer football communities and opportunities through new digital and football skills initiatives
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Inspire a new generation of girls and women to participate in football, on and off the pitch.
DR UK is collaborating with BT in the development of Project Swift - a new format of disability football for those of us who can’t play with our bodies, but could potentially play with our minds. The aim is to introduce new technology concepts into the game, helping those currently excluded from competitive sport to play, with the ultimate ambition of enabling the very best to potentially play one day for their country.
BT has also committed to more TV programming - both documentaries, and sports coverage - putting disabled people front and centre.
DR UK CEO Kamran Mallick said: "Sport is a way of bringing people together, an enabler for increased wellbeing, motivation and enjoyment. For many disabled people the barriers we experience limit or exclude us from taking part in sport. We are excited to be partnering with BT Sport to see how technology can remove these barriers and help us to find ways to participate in sport with our peers and communities, and to be active in a way that works for us."